Everything is better with a proper [directors cut]. Enjoy!
PANTA RHEI - An ancient Greek saying by
the philosopher Heraclitus, meaning "everything
flows." This fashion editorial is a critical
reflection on how we perceive and handle
time today. Constantly on the run, caught
up in a hundred what-if scenarios about
the future, we lose our ability to be present.
Naomi Tarazi‘s dresses, inspired by the
organic shapes of nature and flowers,
embody this concept - playing into the
theme of transience, both of nature and
of the human being. The floral symbol
at the heart of this editorial is an appeal
to the viewer: appreciate the present,
because tomorrow the flowers may have
wilted. Who will I be tomorrow? What
feeling or experience from today do I want
to carry into tomorrow? And what am I
ready to let go of?
CREDITS
Produced by nusual studio.
EP Jona Kleine
CD Etienne Crovato
Cinematographer Leander Sparla
Additional Camera Lilith Preißinger
Edit, Sound & Color Leander Sparla
HMU Janette Peters
Model Anouk Li via Tigers Mgmt
Postproduction by nusual studio.